In what some are calling a moment of incompetence or a simple error, others are labelling as outright sexism as an online survey from video game company Ubisoft begins by asking if you are male or female, then ends if you select female.
Selecting female as the answer to the very first question of the survey leads participants to a screen stating, 'Thank you for taking the time to complete this survey. Unfortunately, your profile does not suit for this survey. However, again we would like to thank you for your participation and your time. Have a good day.'
The company, who are behind such popular series such as Far Cry and Assassins Creed, have faced very hot criticism over the matter, with many female gamers taking to social media to call out the incident as being blatantly sexist.
Ubisoft have responded to say that the incident was caused by a simple computer error, and that they had no intention of excluding women from taking part in the survey.
They have since altered the survey to allow women to continue on after selecting their gender.