A recent advertisement from margarine giant Flora has come under some serious criticism and has received a number of complains by comparing coming out as gay to your father to being shot through the heart.
Set on a pink background a bullet made up from the words ‘Uhh Gad, I’m Gay’ flies towards a human heart made from china. At the bottom of the poster next to the Flora logo are the words ‘you need a strong heart today’.
Flora, which is owned by the consumer group Unilever, has come under a barrage of criticism from various individuals as well as a number of gay rights groups that find the advertisement homophobic. A spokesman from the gay rights group Stonewall said that ‘Many people will find this advert offensive and inappropriate’.
However, a spokesperson from Unilever responded with the following statement, ‘This advert was prepared by an external agency in South Africa and was not approved by anyone at Unilever. The advert is offensive and unacceptable and we have put an immediate stop to it’.
The question remains however as to how the advertisement was released in the first place if it had not received any prior improvement from Unilever.
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