Starbucks UK has revealed a new advert that features a trans man, and a positive transgender message.
The #WhatsYourName advert has been released as part of the companies new partnership with trans charity Mermaids. Starbucks has pledged a minimum of £100,000 to the children's charity, with more donations being raised from sales form their new mermaid cookies.
The advert features a young trans man named James, and show him going through life struggling with situations where he is called by his deadname. When visiting a Starbucks he's asked what his name is, and James is written on his cup before being called out to him.
Whilst this ad might seem somewhat unusual to some people, this is a situation that many trans and non-binary people have been through over the years. Choosing your new name can be a daunting and difficult task. Some people will go through number of names before they find one that fits, and being called by your name is a big part of seeing if it works for you. Having a stranger call out a name that you're trying is an easy way to see what feels right to you without facing issues of people calling you out on it.
With so many trans and non-binary people having either experienced this themselves, or knowing someone who has, it's not a surprise that it has resonated well with the community.
People have taken to social media to praise the advert, thanking the company for their positive representation.
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